The five-second glance that sold more burgers.
A Perth studio has been quietly earning its place on menu boards, counter kiosks and lobby DOOH across Western Australia — with silent, vertical short-form loops designed for the second-and-a-half a customer spares on the walk to the counter.
The brief, when it arrived, was one paragraph long: sell more burgers at lunch — and don't touch the price. The burger in question was already eighteen dollars in a city where lunch is typically nine, and the manager had — rightly — decided a discount was a race to the bottom.