The Redshorts Group
THE REDSHORTS BROADSHEET Vol. III · No. 08 · Perth · WA · AU Est. 2006 · Cloud DOOH since 2020
Weather:
Fine · 22°C
Good shooting light
Redshorts · Digital
hello@redshorts.com.au
+61 438 968 002
Mt Lawley · WA
Perth studio · Est. 2020 · Reels shipped · 200+
Feature · Digital Advertising deskFront page

The five-second glance that sold more burgers.

A Perth studio has been quietly earning its place on menu boards, counter kiosks and lobby DOOH across Western Australia — with silent, vertical short-form loops designed for the second-and-a-half a customer spares on the walk to the counter.

The brief, when it arrived, was one paragraph long: sell more burgers at lunch — and don't touch the price. The burger in question was already eighteen dollars in a city where lunch is typically nine, and the manager had — rightly — decided a discount was a race to the bottom.

"We do it ALL for you with minimum effort on your part, yielding maximum impact and results."
— The Studio · Perth WA
Section A.ii · The proposition Continued from Page 01 · What we actually do
Editor's note · The proposition

Digital signage, screens and content for WA retail and hospitality.

Redshorts Digital is a trusted provider of cloud-based digital advertising solutions across WA — comprehensive, tailored, and delivered by a team that has served retail and hospitality for almost twenty years.

The proposition, put simply, is this: we do the hard lifting for businesses that may not have the time, resources or in-house design capability to run their own digital signage program. Every step — brief, design, content, screen, install, ongoing rotation — sits under one roof.

The work is aimed at the walk a customer takes from door to counter. Five-second silent loops on counter kiosks. Rotational content across a store's screen set. Foyer DOOH panels for hotels and healthcare. And the actual screens too — Redshorts specifies and installs the equipment as well as the content that plays on it.

Every engagement is scoped to the room it lives in. We meet the client on-site, understand the walk from door to counter, propose the loop and the screen together, install both, and keep the rotation current across the seasons. One studio. One invoice. One number to call when something needs to change.

Section B · Our Work Continued from Page 01

A quiet body of work — from produce to plated.

Plates 027 · 028 · 029

Our body of work, now more than two hundred pieces deep, moves in and out of the food and hospitality categories it built itself on — but the underlying grammar is consistent. Every reel is silent by design, vertical by format, and five seconds long unless a client specifically asks for eight.

One brief in. One reel out. Every screen ready.
Try me
Try me
Try me
Fig. 027–029 — Acai · Bao · Wings Grocer & restaurant · 0:05 · 9:16

Produce is the workhorse — trays of tomatoes with visible dew, micro-greens under raking side light, apricots halved and rocking on the countertop. Each reel leans on one deliberate physical action per shot — the drip, the tumble, the reveal — and refuses the temptation to add a second.

Prepared food occupies the next tier: bao buns, chicken wings, dumplings, pasta sauce, pie and sausage roll. These reels feature a kitchen movement (a hand placing, a spoon lifting, a lid closing) rather than a static plate. The camera never moves; the food does.

The DOOH work, of which the studio is proudest, is a small but growing bin. Foyer panels for a native bushfood client. A corridor loop for a hotel lobby. The animate-the-static commission that lifted average dwell by 3.4× the poster it replaced.

Section C · Case studies Real briefs · real work

More case studies.

Eight from the past 24 months
Brief · 001Grocer
Acai Your Way
Promote Spoonfuls of Sunshine — the new Acai machine.
Brief · 007Café
Turn your Coffee into a Treat
Add a delicious swirl and make every cup a little more indulgent.
Brief · 011Grocer
Irresistible, mellow & bursting with umami.
End-of-aisle promotion for a new product line.
Brief · 014Retail
Smokey BBQ Rubs
Endcap kiosk loop for a specialty grocer's new-season BBQ range.
Brief · 016Retail
Olive Oil Tasting
Event kiosk built to run alongside an in-store tasting weekend.
Brief · 019Seasonal
Holidays & Special Events Announcements
Prominent reminders to uplift sales ahead of holidays.
Brief · 022Kiosk
Static Kiosk Images
Set of quiet, deliberate stills for a rotational fixed-playlist kiosk program.
Brief · 025Butcher
Hand-rolled, sold by lunch.
Deli-counter loop for a Perth butcher's fresh-made meatball, rissole and pattie range — restocked twice a day.
Editorial · About Us

WA-based, over twenty years experience with retail.

We are a Western Australian business with a long association with the local Fruit & Veg and Retail industry. We have always gone the extra mile to provide systems and solutions that actually work — not the ones easiest to sell.

We maintain high levels of ethics and integrity, and we forge strong and interactive relationships with our clients. Some have been with us since our earliest years; others arrived last quarter.

We have worked with retailers and wholesalers for close on twenty years. Our clients include fruit & veg shops, supermarkets, delis, butchers, restaurants, franchises and more — each with their own operational reality, each requiring solutions tuned to it.

The retail years taught us something a marketing brief rarely does — that the customer isn't reading, they're glancing. Every reel Redshorts ships is cut with that reality first and the pitch deck second. It is, we've found, the difference between a screen that gets ignored and one that earns its wall.

Get in touch · By email, phone or form

Contact Redshorts Digital.

Talk to us

Email
hello@redshorts.com.au
Mobile
+61 438 968 002
Post
PO Box 716
Mt Lawley WA 6929
Custom software · Western Australia · 20+ years

Software that solves the problem in front of you.

Clever Software builds custom business applications for retailers, wholesalers, producers and service operators across WA. We spend real time in your business, learn how the work actually happens, then build software your team will still be using in ten years.

Where we build   Start a conversation

What working with us looks like

  • We listen first. On-site with your team, not from a spec doc.
  • Real problems, real fixes. Solves the thing costing you hours today.
  • Built to last. Our applications routinely run for 10+ years.
  • Cloud-first. Familiar tools, secure, accessible anywhere.
  • Time and money back. Typical time saving of 50–70% on the automated process.
  • You keep growing. The software grows with you — no rebuilds every 3 years.
How we work

Discovery first. Then everything else.

Most software fails because it was scoped in a meeting room. We start with a visit.

1

Discovery

Time on your floor watching how the work actually happens. Talk to the buyers, the counter staff, the office. Find the friction.

2

Design

We sketch the workflow, validate it with the people who'll use it, and agree what "done" looks like before a line of code is written.

3

Build & test

Iterative development, real users testing early. Small releases so we can adjust — no six-month silent build.

4

Support & evolve

Training, documentation, cutover. Then ongoing support — usually 30 days free — and evolution as your business changes.

Where we build

Four domains we know deeply

Each domain represents years of on-the-ground work with WA operators. Every project draws on that experience.

🥬

Fresh Markets

Fruit & veg buying, grower relationships, market-floor operations. Multi-shop and single-shop workflows.

Explore

🏭

Production

In-house production for delis, butchers, bakeries and processors. Batch records, yields, costings, wastage.

Explore

🩺

Health

Food safety, HACCP compliance, temperature logs, cleaning schedules and incident recording for retail food operations.

Explore

📦

Stock Control

Real-time stock visibility across sites, reorder points, wastage tracking and supplier performance.

Explore

See it in action

Watch the Clever Software demo

A quick walkthrough of the Fresh Markets solution — the same principles apply to every domain we work in.

Request a personalised walkthrough

About Clever Software

WA-based, 20 years serving retail & wholesale

We are a WA based business with a long association with the local Fruit & Veg and Retail industry. We have always gone the extra mile to provide systems and solutions that actually work.

We maintain high levels of ethics and integrity and we forge strong and interactive relationships with our clients. This makes us a valuable resource to them.

Our clients include fruit & veg shops, supermarkets, delis, butchers, restaurants, franchises. We have assisted with improved workflow practices and back-office software links. The Fruit & Veg buyers and growers solution is one example of what flows out of our collaborative association with customers.

Get in touch

Talk to Clever Software

Use this form or call Clive on 0438 968 002

Contact

Contact
Clive Browne
Phone
+61 438 968 002
Post
PO Box 716
Mt Lawley WA 6929
Perth · 15 years running

Your POS.
Always
stocked.

Perth's friendliest supplier of thermal rolls, till rolls and printer ribbons. Fast, personal, and always spot-on — for 15 years running and counting!

What we supply

POS consumables — always in stock

Thermal Rolls
🧾

Thermal Rolls

High-quality thermal paper rolls in all standard sizes. Compatible with major POS printer brands.

Till Rolls
📜

Till Rolls

Bond paper till rolls — Single ply, 2 Ply and 3 Ply.

EFT / Tyro rolls
💳

EFT / Tyro rolls

Thermal rolls sized for EFT terminals and Tyro payment devices. Kept in stock in common sizes.

Printer Ribbons
🖨️

Printer Ribbons

Ink ribbons for impact printers for kitchen dockets and receipt printers.

Why Us

15 years of getting it right

⚡

Fast delivery

Perth-based means same-day and next-day delivery across the metro area. Convenient delivery options for customers outside the Metro area.

🤝

Personal service

Talk to a real person who knows your printer, your paper size, and your usage.

🎯

Always spot-on

The right roll, the right size, the first time. No returns, no swaps necessary.

📦

Always stocked

Stay stocked — regular deliveries ensure you never run out at critical times.

Order & Contact

Place an order or ask a question

Get in touch

Phone
+61 472 832 558
Post
PO Box 716
Mt Lawley WA 6929

Tell us as best you can what you need (paper type, roll size, where the paper is used etc) and we'll get it sorted.

Solutions · Technology · Insights

Empower your retail business with AI-driven insights

The smartest way to manage your data. Our AI-powered retail analytics solutions provide the insights you need to make informed decisions — so your retail business stays ahead of the curve.

Get Started   Our Solutions

AI
"AI think, therefore AI am."
Quick & Easy — Targeted Analytics at a glance
Our Solutions

Five ways AI Retail transforms your business

📈

AI-Powered Retail Analytics

Insights you need to make informed decisions. Our data-driven approach drives business success — our team stays up-to-date with the latest AI technologies and trends so your retail business stays ahead of the curve.

👤

Personalised Customer Experience

Understand customer behaviour and preferences. Tailor your offerings to meet their needs. Tools and insights to create a seamless and engaging customer journey.

📦

Inventory Optimisation

Forecast demand, manage stock levels, and streamline supply chain operations. Gain a competitive edge by leveraging AI to optimise inventory and drive efficiency.

🎯

AI-Driven Marketing Strategies

Create personalised marketing campaigns, analyse customer data, and enhance customer engagement. Stay ahead with data-driven insights and innovative AI technologies.

📺

Digital In-House Advertising

A trusted provider of cloud-based digital advertising solutions in Western Australia. Comprehensive and tailored solutions to meet your business needs.

🧠

Latest Technologies

We stay ahead by leveraging emerging technologies — artificial intelligence, cloud computing and next-generation analytics platforms.

Integration

Seamless integration with your retail operations

Our AI retail solutions seamlessly integrate with your existing systems. Whether it's POS systems, e-commerce platforms, or inventory management tools, our solutions are designed to integrate cleanly — providing you with a unified view of your retail operations.

🛒

POS Systems

Integrates with all major POS platforms for real-time sales, inventory and customer data.

🛍️

E-commerce

Connects to Shopify, WooCommerce, BigCommerce and custom platforms for unified analytics.

📊

Inventory Tools

Two-way sync with your existing inventory management for demand forecasting.

☁️

Cloud & API

Cloud-native architecture with open APIs — connect anything you already run.

Why AI matters in retail

Data-driven decisions win

91%
of retailers say AI has improved decision-making
30%
average reduction in stockouts with AI forecasting
2×
higher conversion with personalised offers
24/7
real-time analytics — no waiting for the end-of-week report
Get started

Subscribe to our AI insights

Talk to AI Retail

Phone
+61 438 968 002
Post
PO Box 716
Mt Lawley WA 6929

Tell us about your retail business and we'll come back with a tailored recommendation.

CCTV & Surveillance · Western Australia

Security you can see, hear and act on.

CCTV WA designs, installs and services surveillance systems for retailers, offices and multi-site operators across Perth and regional WA. From a single storefront camera to full NVR deployments across dozens of locations.

What we do   Get a quote

What we do

End-to-end surveillance

Cameras, cabling, storage and remote access — sized to the site and the risk.

📷

Camera Systems

HD and 4K IP cameras. Indoor and outdoor. Discreet or overt — whichever the site calls for.

🔧

Installation

Wired or wireless, integrated with your existing network. Neat, out-of-sight cabling and a clean handover.

💾

Monitoring & Storage

On-premise NVR or cloud storage. Remote viewing from phone or laptop. Retention set to your policy.

Why CCTV WA

Local, retail-first, integrated

📍

WA-based team

Perth install and service crews. Same-day response across the metro area.

🛒

Retail experience

Nearly 20 years working alongside retailers — we know where cameras earn their keep.

🔗

Integrated

Works with your POS and digital signage. One supplier, one contact for the whole stack.

About

Part of the Redshorts Group

CCTV WA sits alongside Redshorts Digital, Clever Software, WA POS Consumables, AI Retail and WA Point of Sale. Same team, same values — dedicated brand for surveillance work so you know exactly who to call.

Contact

Get in touch

Tell us about the site and what you're trying to protect — we'll come back with options and pricing.

CCTV WA

Phone
+61 438 968 002
Email
info@cctvwa.com.au
Post
PO Box 716, Mt Lawley WA 6929
Point of Sale · Western Australia

POS systems built for WA retail and hospitality.

WA Point of Sale supplies, installs and supports point-of-sale systems for supermarkets, cafés, restaurants and specialty retailers. Hardware, software, integration, ongoing support — all under one roof.

See what we supply   Talk to us

What we supply

Complete POS solutions

Hardware, software and integration — set up right the first time.

🖥️

Systems

Full POS stacks — terminals, receipt printers, cash drawers, scanners, tablets. Matched to your workflow.

⚙️

Software

Set-up, configuration and integration with your accounting, stock and eCommerce systems.

🛠️

Integration

Payment terminals, loyalty, gift cards, kitchen displays. If it needs to talk to your POS, we make it talk.

Support

Keep trading, no matter what

POS problems cost money by the minute. Our support is built around that reality.

⚡

Same-day break-fix

Metro Perth on-site response during trading hours. Loan hardware where a swap is faster than a fix.

💬

Remote support

Phone and remote-access support for software, printer and integration issues — no truck required.

📆

Maintenance plans

Monthly plans covering priority response, software updates and periodic health checks. Predictable cost.

Industries we serve

Fit for the site

Supermarkets Grocery & Delis Fruit & Veg Butchers Cafés Restaurants Quick-service Bars & Pubs Bakeries Fashion Retail Specialty Retail Franchises
About us

WA-based, 20+ years in the trade

We are a WA based business with a long association with the local Fruit & Veg, Hospitality and Retail industry. We have always gone the extra mile to provide systems and solutions that actually work.

We maintain high levels of ethics and integrity and we forge strong and interactive relationships with our clients.

We have worked with retailers and wholesalers for over 20 years. Our clients include fruit & veg shops, supermarkets, delis, butchers, restaurants, franchises and more.

We have assisted clients with improved workflow practices and enabled interfacing and links to their back-office software along with dashboards and performance metrics.

Contact

Let's spec your setup

Tell us the site type and rough scale — we'll come back with a system, a price and a timeline.

WA Point of Sale

Phone
+61 438 968 002
Email
info@wapointofsale.com.au
Post
PO Box 716, Mt Lawley WA 6929